Basic DIY Guide to SEO-friendly Content

by Blake Akers | Apr 28, 2023 | Blog, Content Marketing, On-Page, SEO

The Definitive Yet Simple Guide to SEO-friendly Content Creation Let’s face it, not everyone out there is an SEO expert. It takes a lot of technical work to rank a site in Google and Bing. But there are several things you can do yourself to help your content rank...

Why is an HTML Sitemap Important for SEO? Understanding HTML Sitemaps in 2022

by Blake Akers | Sep 11, 2022 | Blog, Internal Linking, On-Page, SEO, Technical SEO

As SEO advertising continues to evolve, people in the industry begin to question old techniques, targeted chiefly at search engines, as in the case of Sitemaps. But do sitemaps still matter for SEO, or are they just wasting time? When and why should you use them? And...

Does Bolding Keywords Help SEO? [YES!] If You Follow These Tips

by Blake Akers | Apr 22, 2022 | Blog, Featured, On-Page, SEO

Does Bolding Keywords Help SEO? Today we’re taking a look at a question that’s almost as old as Google. Will making text bold help a page rank better for the keywords within the bold text? As with any search engine optimization question, the internet is...

Setting up Yoast SEO on an HVAC Website [DIY Guide]

by Blake Akers | Jan 10, 2022 | Blog, Featured, HVAC Marketing, Local SEO, On-Page, SEO

Setting up Yoast SEO on your HVAC website is a great way to help improve the ranking of your site and get more traffic. Unfortunately, not all HVAC contractors take advantage of this free tool. Yes! It’s free. So there’s really no reason for you to miss...

Why Do You Need an SEO Audit?

by Blake Akers | Jan 3, 2022 | Blog, Audits, Conversion Tracking, Digital Marketing, Featured, Google Updates, On-Page, SEO, Web Design

You probably don’t think much about search engine optimization unless you’re a marketing pro, but it may be time to take notice. SEO is crucial for your website’s success and can have a huge impact on your business as a whole. You need to invest in...