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Measuring the Return on Investment from UX Efforts

Measuring the Return on Investment from UX Efforts

by Blake Akers | Mar 22, 2022 | Blog, Conversion Tracking, Web Design

Whether you’re just in the process of getting a website built for your business or seeking to update it, “optimizing the user experience” is surely a phrase you’re hearing a lot. It’s entirely unavoidable because the user experience (UX) largely dictates modern web...
Consistent Branding and Messaging Earns Roofing Customer Loyalty

Consistent Branding and Messaging Earns Roofing Customer Loyalty

by Blake Akers | Jan 31, 2022 | Blog, Featured, Home Services Advertising, Roofer Marketing, Web Design

In many industries, repeat customers are the secret to success. Given how a home’s roof can last decades, it’s hard to generate repeat business off of the roof replacements your business does. Where you can get a lot of repeat business is in roofing...
Convert More of Your Roofing Website Traffic With Trust Badges and Certifications

Convert More of Your Roofing Website Traffic With Trust Badges and Certifications

by Blake Akers | Jan 21, 2022 | Blog, Featured, Roofer Marketing, Web Design

You have a roofing company. Your company has a website. People visit your site, but you aren’t getting enough business. Does this sound at all familiar? If your answer is yes, then it can be supremely frustrating. If you’re wondering how to turn your...
Why Do You Need an SEO Audit?

Why Do You Need an SEO Audit?

by Blake Akers | Jan 3, 2022 | Blog, Conversion Tracking, Digital Marketing, Featured, Google Updates, On-Page, SEO, Web Design

You probably don’t think much about search engine optimization unless you’re a marketing pro, but it may be time to take notice. SEO is crucial for your website’s success and can have a huge impact on your business as a whole. You need to invest in...
Top 10 Reasons to Use WordPress for Your HVAC Contractor Website [2022]

Top 10 Reasons to Use WordPress for Your HVAC Contractor Website [2022]

by Blake Akers | Nov 10, 2021 | Blog, Featured, HVAC Marketing, Web Design

When a homeowner has you install a new HVAC unit for their home, they have to choose what brand or manufacturer you put into place. You have a similar decision to make with your HVAC franchise website. Many options are available to you, but WordPress is a good one to...
How to Set Up SMTP Using the WP Mail SMTP Plugin

How to Set Up SMTP Using the WP Mail SMTP Plugin

by Blake Akers | Feb 24, 2021 | Blog, Conversion Tracking, Web Design

Why am I not getting emails from my website and contact form? Email Issues Solved! – Just keep Reading If you’re reading this article, chances are, your website isn’t delivering emails correctly. This issue can be caused by a multitude of issues, resulting from server...
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