Electrician SEO by Sociallyin
Getting connected to more customers in your service area is easy when you hire the right local SEO team. We’ve helped local electricians just like you to earn page 1 placement on Google and expand their customer base.
What Are Home Services Companies?
Home services companies and professionals include HVAC and roofing contractors, but they also include:
- Exterior cleaners
- Window and door installers
The home services industry might just be bigger than you think!
- Approximately 700 different companies are active in the home services sector.
- The market value for this industry is about $400 billion.
- Google alone conducts over 17,000 monthly searches for just home services alone.
What Drives Effective Home Services SEO and Website Management?
Many home services businesses involve physical labor and hands-on work. That can be a great thing for people working in this sector. In an age of high technology where so many things have gone digital, you probably savor the traditions involved with your career and the satisfaction that can only come after a day of working hard and then see the results with your own eyes. Someone can walk around their home and notice that the electrical outlets you replaced are safer and more sturdy.
A homeowner can come home after you pressure-washed their home and enjoy the vibrant shine or clean view through their windows. They can go to sleep at night without hearing that dripping faucet because you tightened the right fixture under the sink that was causing it.
Custom Lead Tracking
GMB Optimization and Posting
Why Does SEO Matter to a Home Services Business?
If you’re used to cleaning windows, you might not know the first thing about handling the electrical wiring inside a home. Likewise, plumbers might not know a thing about installing energy-efficient doors, windows, and insulation.
However, what professionals in all these different businesses have in common is working in the home services industry, and they all need a website supported by SEO marketing to generate business for them.
Think about your target audience because:
- They’re the ones buying homes and starting families.
- They have more discretionary income available.
- And they’re the most likely to contact your business using the internet.
How much of it is about their homes, families, and their kids or pets?
Think about a family that’s settling down and buying a home right now. They’re needing home services for the first time! When they’re looking for a business to give them the services they need, they’re looking online because they grew up immersed in technology.
- 93% of all online experiences stem from a search engine query.
- 97% of all consumers use the internet to find local services.
- Over 200,000 Google searches happen every year looking for home services.
- 92% of all search traffic lands on a search result on the first page.
- Almost one-third of all search traffic uses the very first link generated.
- Google, by itself, processes over 3.4 billion searches every single day.
Sign Up Now Free SEO Audits for Home Service Businesses
If you are one of the many companies doing business in the home services market, then your website is crucial to generating leads and revenue. Contact us to sign up for a free website audit covering your online domain. We can review your digital marketing and content to find opportunities to capitalize on and potential pain points to fix.
Whether you’re involved in plumbing, electrical, exterior cleaning, or windows and doors, we’d like the chance to start a conversation about possibly managing the website and SEO for your home services business.