Get Started For Free!
If you’re not getting the results you want from your site, we’d like to offer a free custom strategy session and site audit with a member of our SEO team. Fill out the form below and we’ll
Why SEO Matters to Your HVAC Company
Guess what happens in the southern fall and northern spring? HVAC slow season! 😓
Weather’s nice so…No one’s calling about a burnt-out compressor or a seized up fan motor. It’s the time of year you’ve often faced with the prospect of layoffs. What if you could stay busy though? It’s actually quite easy…Just build a customer list and do PM work whenever it’s comfortable outside. We’ll explain how in this complete guide to HVAC SEO and customer list management strategies. First though, I have to ask. Are you here because you need help? Fill out this form and we’ll take your brand to the next level.
What is HVAC SEO?
At a high level, HVAC SEO is not very different from doing the work on any other website. I’ve sold millions of 💲 in new unit installs this year through Google, but I also manage websites in every industry imaginable. So much of the basic stuff is universal to any website that the real SEO magic comes from tailoring a strategy to a brand. That’s what I consider to be the best HVAC SEO service – Getting all the foundational stuff that every contractor website needs, while our team’s busy learning about your business and the local area. Expert HVAC SEO is a combination of past experience and expert analysis of your current business positioning online.
That’s really all it takes for your HVAC company website to rank in Google and make money… When we get into HVAC SEO there’s a lot of specific tactics that are important to remember. Especially the fact that your SEO efforts need to be equally split between local and organic tactics. Let’s take a closer look at why that’s my #1 SEO play for heating and air companies like yours.
Leverage Google My Business
A very large part of the sales I generate for our clients in the HVAC industry come from the Google Business Profile. It’s just as important as your website because it determines how you show up in Google Maps. But there’s more to it than just listing your business on Google and hoping for the best. You have to understand how the map algorithm works if you want to hack it for more service work and new installs. We help Heating and Air companies show up better in Google Maps.
How Can I Benefit From HVAC SEO?
Effective HVAC SEO gives your website more traffic from the search engines, and that turns into more prospects, projects, and revenue. However, it goes far past that. We create content for HVAC websites that is a goldmine for any social media people working for you.
They can share your HVAC expertise in the style of long-form content with homeowners in your area. They want to stay warm in the winter and cool in the summer. Having an HVAC professional or franchise they can trust isn’t just something they need, as it’s something they actually want.
Frequent posting of authoritative content through social media profiles lets your local community know that you are someone they can rely on. Earn their trust, deliver on it, and then watch great reviews come in. Reputation management is another part of HVAC SEO, be it on GMB, Facebook, or Yelp. Your website needs a review page that you link to through your usual email signature.
How Local SEO Benefits HVAC Companies and Professionals
If you’re in the business of keeping air conditioner units up and running, then local SEO might just be the most important thing in your life. You might not know any more about it than the average homeowner would know about the insides of their AC unit, but it’s actually pretty simple to get right. The rules governing local SEO aren’t that complex, nor do they change much:
- Max out your HVAC GMB profile.
- Immediately use new features Google incorporates to GMB.
- Put up at least one post a week to your profile on Google My Business.
- Make sure your website has your map location embedded.
- Get extra credit with Google by having your map put on other sites.
Here’s another pro tip: establish a portfolio of links just for your HVAC GMB profile. I can show you that when you sign up for your free website audit we offer.
Optimizing GMB Profiles Isn’t Just a Formula
Making your HVAC business successful was probably a combination of following the tried-and-true formulas along with your own ideas and inspiration. Generating HVAC leads through a GMB profile can follow a formula of its own, but only to a certain point.
SEO by Sociallyin treats your GMB profile as a chance to actually learn about your business and services.
We get to know what you have to offer, as well as the service areas you want to target. We find the overlap and synergy and then shape our keyword strategy from there.
We don’t want to just get you prospects so much as the kind of prospects you want to serve and profit from.
Tracking GMB Ranking to Dial-In More Leads
With grid mapping tools, we’re able to get hyper-local with your GMB rank tracking. Remember how we said we would figure out your target city or suburb? The pictures below show you how we’re able to know if local HVAC SEO is working or not:
Combined with call tracking and our custom reporting, you get a complete picture on where you rank in the map pack and an exact number on your ROI from Google each month. Interested in tracking your keywords with location specific map reports? Click the button below and reach out to SEO by Sociallyin, or keep reading to learn about boosting your organic ranking.
Location Pages and Organic SEO for Your HVAC Business
Not every house call you make for HVAC service is the same. You get certain calls on hot days where they need their AC back and running as urgently as possible. Other times, you head out for an inspection and maintenance visit that looks more into the future of keeping their system running well.
Optimizing your GMB profile is an urgent matter, but it won’t take forever. The need for organic SEO will be lurking behind. Getting listed in organic search results simply takes longer to accomplish, and the true impact of the efforts also takes longer to pay off.
New home construction is booming in many markets, so there are many digital resources being poured into HVAC SEO. Having professional SEO expertise at your side can help your brand stand out in a crowded field. Organic SEO results might take three to six months to show up, but our GMB work usually pays off your whole retainer in just two months. That starts getting you both ROI and actionable business while the organic SEO passes its time.
Once we get you ranked for your target community, we can start building location pages for specific neighborhoods, suburbs, and nearby towns for even more market saturation.
Is Hiring an HVAC SEO Team the Right Move?
You can learn a lot about SEO on your own, but that will take you away from your core business. You can also hire someone internally to handle SEO for you, but then you have to pay them wages and benefits. Outsourcing it to industry professionals such as us is usually going to be the most cost-effective way of doing things.
Our Simple Heating and Air SEO Service Model
At SEO by Sociallyin, we offer simple month-to-month contracts on full service SEO, and many other marketing services. We can manage your entire web presence across all channels, including everything from design services to PPC and social media.
For our contractor SEO packages, we typically include the following deliverables:
Custom Lead Tracking
GMB Optimization and Posting
View All Our HVAC Company Marketing Content
If you’re not ready to get started just yet, feel free to check out our full library of heating and air marketing tips here
Why is Local SEO Important for Roofers, HVAC Contractors, and Other Home Services Businesses? Tips for Roofing SEO Success in 2023
Do Roofers Need SEO in 2023? Yes, roofers always need SEO, no matter what year it is. Roofing is a competitive industry, and local SEO's importance becomes increasingly essential as each year passes. Roofing companies and HVAC technicians are always on the lookout for...
Download PDF The owner always found a way to keep his crews busy, but often at his own expense in Q4. For the very first time, the slow season was profitable. Background A single-location heating and air company was not satisfied with the partner agency that a...
Many businesses, especially HVAC contractors are turning to digital advertising as a strategy to reach more customers. However, without conversion tracking, it's difficult to determine whether or not your HVAC campaigns are effective at giving your business the best...
Your company's branding is the first step to building customer loyalty. And loyalty matters. It’s how you stay busy year-round with local maintenance work. A well-developed brand strategy can help you grow your business and create more customers for your heating and...
Remember this case study we posted back on January 25th? That site's still going strong 💪💪💪 This post is an update on the most amazing [small town] HVAC SEO campaign of all time. We've been working with this client for about 3 months now... Here's some of the latest...
Reviews are crucial for all types of businesses. This is specifically true for companies providing HVAC work. As an HVAC business owner you need to make sure that your company is getting the best reviews you possibly can on the Internet. This will help generate more...
A Case Study In [Small Town] SEO Results When you've been doing local heating and air SEO successfully for years in high-population markets, you forget just how fast things can move when there’s only 10 competitors to beat. That’s what's making this project so...
Google Ads is a great platform for heating and air conditioning businesses that need to get the word out. Most customers turn to Google to look for the services they need in an emergency situation. By taking advantage of the power of Google ads, you’re significantly...
The HVAC industry is a competitive one! Contractors need to stay on the cutting edge of technology or they risk getting left behind. You know you need to manage your business more efficiently, but which platforms do you choose? With so many software providers out...
The world’s changing, and so is the way people get their information. With the increasing popularity of social media platforms like Twitter, Facebook, LinkedIn, and Instagram, marketing your HVAC business in 2022 can be overwhelming. But don't worry! We have some tips...