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Image Size Optimization using Kraken.io – A Simple 10-Step Process
by Blake Akers | Apr 5, 2022
Are you looking to increase the speed of your site? Not sure where to start? After a lot of research and testing, our team has discovered Kraken.io, which is a comprehensive, easy to use image compression tool that will be essential for your website if your goal is to improve page loading time and...
Measuring the Return on Investment from UX Efforts
by Blake Akers | Mar 22, 2022
Whether you’re just in the process of getting a website built for your business or seeking to update it, “optimizing the user experience” is surely a phrase you’re hearing a lot. It’s entirely unavoidable because the user experience (UX) largely dictates modern web design and development...
Branding for Heating and Air Companies – Building Customer Loyalty for Your HVAC Business
by Blake Akers | Mar 20, 2022
Your company's branding is the first step to building customer loyalty. And loyalty matters. It’s how you stay busy year-round with local maintenance work. A well-developed brand strategy can help you grow your business and create more customers for your heating and air conditioning company. It's...
The 10 Most Effective Law Firm Marketing Techniques
by Blake Akers | Mar 17, 2022
Law Firm Marketing Any healthy practice will require some form of lead generation to bring in new clients and grow the firm’s reputation over time. Marketing, whether traditional or digital, is one of the more effective ways to keep your practice on the right trajectory. So, how do you get...
Is SEO the Best Way to Market a Pressure Washing Business? – A Case Study on Exterior Cleaning Lead Generation
by Blake Akers | Mar 16, 2022
From 18 calls a month to 55 calls per month with SEO – A Top Exterior Cleaning Company Marketing Strategy Looking for Power Washing Advertising Ideas for your Company? You’ve come to the right place! IMPORTANT NOTE: The data you see above was pulled directly from Google My Business. The year over...
Generating Leads Like a High-Speed Trane [Small Town HVAC SEO] Case Study Part II
by Blake Akers | Mar 5, 2022
Remember this case study we posted back on January 25th? That site's still going strong 💪💪💪 This post is an update on the most amazing [small town] HVAC SEO campaign of all time. We've been working with this client for about 3 months now... Here's some of the latest communications that went back...
How to Optimize Google Maps Listings
by Blake Akers | Feb 18, 2022
Improve your ranking with this Easy Guide! Ranking in the Google local pack can really help your business reach the next level. It’s just not as easy as it seems though when you actually start trying for yourself. There’s all sorts of advice… some good, some bad – on how you go about increasing...
4 Business Development Pains That Many Law Firms Are Feeling in 2022
by Blake Akers | Feb 17, 2022
This week I had the pleasure of meeting with a collections attorney, a business law paralegal, two divorce attorneys, and a consumer rights attorney. Aside from me thinking about all of us walking into a bar with some clever punchline in mind, I learned a lot from everyone. My sole purpose for the...
Digital Marketing Ideas for Dermatologists – A Case Study in Local Search Optimization
by Blake Akers | Feb 16, 2022
Over Half of all the Traffic in Google is Local Search Local people go online to search to learn more about dermatology clinics just like yours. And it’s a vetting process… People look at a dermatologist’s reviews to decide if they want to become a patient or not. A dermatologists ability to...
The Complete Guide to Facebook Marketing for Roofing Companies
by Blake Akers | Feb 16, 2022
Facebook is a powerful marketing tool that can help roofing companies gain more sales and grow. With over 1.5 billion active users, it's no wonder that so many businesses are using this social media platform to reach their target markets. But for many, posting alone typically won’t cut it...You...
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