Facebook is a powerful marketing tool that can help roofing companies gain more sales and grow. With over 1.5 billion active users, it’s no wonder that so many businesses are using this social media platform to reach their target markets. But for many, posting alone typically won’t cut it…You have to pay to play, but for roofing companies willing to invest a little money on ads each month, the gains can be substantial.
In this article, we will discuss the different ways you can use Facebook Advertising to promote your roofing company and why you should definitely use it as a part of a comprehensive digital marketing strategy. We’ll cover everything from creating a Facebook page to using paid advertising on the platform as well as best practices that you can adapt. So whether you’re just starting out with Facebook marketing or you’re looking for new ideas for your roofing company’s SEO, this article is for you!
Read on and let’s bring your roofing company’s marketing to the next level!
Why Use Facebook Ads for Roof Sales?
There are many reasons why roofing companies should use Facebook ads to enhance their marketing strategy. First, Facebook has over two billion active users, so there’s a good chance your target audience is already using the platform. Additionally, Facebook Ads are highly targeted and can be customized to reach specific demographics based on factors like age, gender, location, interests, and behaviors.
Facebook Ads are also cheaper than traditional advertising methods like TV or radio ads. In fact, you can reach a larger audience for less money with Facebook Ads than you could with any other form of online advertising.
Finally, Facebook Ads are a great marketing strategy for catching ‘bottom of the funnel’ opportunities in the roofing business. When combined with other channels in a local area, they can help build a strong connection between you as a roofer and potential customers immediately after a storm through impression frequency.
Related Post: Storm Chasing with Google Ads
You can run both Facebook and Google Ads immediately after the storm and offer free inspections for a couple of weeks to book more appointments in a locally. Before you do anything that advanced though, you’ll need to start with the basics. Make sure you have a business page set up for your company. Link to it from your website and make sure you have access to your Business Manager account.
How to Set Up a Facebook Marketing Business Page for Roofing Company
Setting up a business page on Facebook is simple, free, and easy to do from almost any device with internet access. First, you’ll need to setup an account with Facebook if you don’t already have one (you can use this same email address when creating your business page).
Once you’re logged in, navigate to facebook.com/pages and click the “Create a Page” button. You’ll be asked to choose between creating a personal profile or creating a Facebook page for your business. Select “Page” and then fill out the required information about your company.
Make sure to include a good quality profile picture and cover photo, and be sure to complete the “About” section with information about your company. You can also add a link to your website and include contact information like your phone number and email address.
Once your Facebook page is created, you’ll want to start publishing content that will engage and attract potential customers. Try posting blogs posts, images, and videos related to roofing and home improvement services. You can also share news about your company, upcoming events, or new products and services.
Creating SEO Optimized Roofing Facebook Ads
When creating Facebook ads, you need to understand that users are using Facebook not to make purchases. This means that ads that say “Buy now” are usually ignored. So it is best not to sound pushy. Instead, you need to create ads that don’t look like ads at all. Confusing, right? To help you come up with great performing Facebook ads (that don’t look like ads), below are some ideas:
Infographics
Infographics represent data visually. They are a great method to provide information about your company and its services. These also works great in showing off your work in an interesting and engaging way. Creating infographic Facebook ads is particularly helpful for a roofing contractor like you because you can put all kinds of information that can effectively grab your target audience’s attention making it a great type of ad.
Checklists or Cheat Sheets
Facebook users love checklists. They’re a great way to quickly and easily get information about a topic related to your roofing services. This will help to capture the attention of potential customers and encourage them to learn more about your company and its services because you provide them with valuable information.
Customer Testimonials
Customer testimonials are a great way to show off the quality of your work. By including customer testimonials in your Facebook ads, you can help potential customers feel more confident about working with you. Plus, who doesn’t love a good testimonial?
E-Book or White Paper
E-books and white papers provide a ton of information on the topic you’re promoting. They take time to create, but they can be very effective when it comes to attracting new customers because people are always looking for valuable information in their industry or about your type of business. You can also use e-books or white papers as a lead magnet on your website to entice potential customers to sign up for your email list.
Facebook Live
Facebook Live is a great way to connect with your followers and potential customers in real-time. By broadcasting live video content, you can give viewers a behind-the-scenes look at your company and what you’re working on. You can also answer questions and help people learn more about your roofing services. This is a great way to establish trust and build rapport with potential customers, while also driving traffic back to your website or blog.
Targeting Leads with Facebook Ads for Roofing Business
When you’re targeting leads with Facebook ads, it’s important to remember that you need to be very specific. You can’t just target people who live in your city or state because those people might not need roofing services. Instead, you need to target people who are likely to need your services.
One way to do this is by using Facebook’s targeting options. With Facebook’s targeting options, you can target people based on their age, interests, and even their purchasing behavior. You can also target people who have recently moved to your city or state. This is a great way to reach potential customers who are in the market for roofing services.
Tips on Creating Facebook Ads That Stand Out for Roofers
When you’re creating Facebook ads, it’s important to stand out from the competition. This means that your ads need to be creative and interesting.
Below are some of the best tips out there to ensure you catch your target audience’s attention.
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Optimize Ad Images
Your ad images are the first thing potential customers will notice, so it’s important to make sure they’re eye-catching. You can do this by using high-quality images that capture your target audience’s attention. The best example is an infographic but it’s not your only option. Images that are lively, high-quality, and relevant to your ad copy would surely do the trick.
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Include a Strong Headline
The headline is the ad’s most essential component. It’s the first thing people will see and it’s what will catch their attention. Make sure your headline is very clear and includes a call-to-action that compels people to click on the ad.
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Use Offers or Promotions
Offers and promotions are a great way to encourage potential customers to take action. This could be something like “15% off” or it could be as simple as offering an incentive such as premium underlayment or architectural shingles at a discounted price. However, you should only use offers and promotions in your roofing Facebook ads after you’ve already found the best target audience. This will ensure that the people who see your ad are mostly qualified prospects. Otherwise, your ad will get ignored.
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Use an Optimized Landing Page
Once someone clicks on your ad, you need to direct them to a landing page that’s optimized for conversions. This page should include all the information about your product or service, and it needs to be free of distractions. You should also use CTAs (calls-to-action) like ‘Call Now’ or ‘Schedule Here’ in this section of your website so visitors immediately know how to reach you.
Conclusion
There are many different ways you can use Facebook Marketing for your roofing company. Whether it’s live video, ad targeting, advertising offers, promotions, etc – there’s a lot you can do to enhance the way you engage with customers on social media! By following the tips above, you’re well on your way to getting started with Facebook ads that convert and provide your roofing business with great results!
Need help? It can take a lot of time to manage your advertising campaigns, and that’s time better spent running your business. We’re here to help and we specialize in roofing and construction lead generation services.
