by Blake Akers | Oct 31, 2021 | Blog, Conversion Tracking, Featured, Local SEO, Roofer Marketing
When you’re on someone’s roof, finding the holes you need to patch is probably the easy part. Actually patching them is a bit different. You have to figure out what to use to fix the problem, knowing the homeowner also wants it to match the rest of the...
by Blake Akers | Oct 26, 2021 | Roofer Marketing, Blog, Featured, Google Ads
Google makes tens of billions of dollars off of search Ads every year. Is any of that even yours anymore? If you’ve wondered whether or not you’re wasting money on Google Ads, then you’re not alone. If you’ve actually stopped spending money on...
by Blake Akers | Oct 24, 2021 | Blog, Featured, HVAC Marketing
One of the advantages of being an independent or franchised HVAC company is being able to hire technicians as you need them. Being able to scale up your labor force helps you meet the rise in demand for your services, especially during the summer. However, the...
by Blake Akers | Oct 21, 2021 | Blog, Digital Marketing, Featured, Google Ads, Roofer Marketing
How to Leverage Geotargeting and Hail Storm Data [Never Door-Knock Again] When a serious storm front moves through your roofing business area or just through an area you can physically work for a while, you have the chance to offer your services to homes and...
by Blake Akers | Oct 18, 2021 | Roofer Marketing, Blog, Digital Marketing, Featured
One of the hardest lessons to learn in the world of business is how you need to spend money to make money. Parting with dollars just to make them strikes many as counter-intuitive or even ironic. Yet, as you have likely learned, using a marketing budget can make your...
by Blake Akers | Oct 17, 2021 | Blog, Featured, Roofer Marketing
Leveraging Google Maps for [Qualified] Roofing Job Leads As a roofing company, you want to do everything you can to get more exposure on the internet. A roof is a major investment, and many homeowners shop online and check reviews before calling someone. Their search...