SEO Strategy Services
Looking for brand-specific SEO strategies to help your business stand out? Never settle for one-size-fits-all services. At SEO by Sociallyin we develop a customized strategy for every campaign. Then we look at the data to make constant adjustments where needed.
The Benefits of Custom Search Engine Optimization Strategy
A lot of SEO companies focus on a particular industry and get really good at what they do. The problem is, this usually results in a race to the bottom…If an agency knows the niche, it’s tempting to find tactics that produce a high ROI for a low cost and build one-size-fits-all services.
It’s great for the agency’s bottom line, but are you getting the results you’d expect? At SEO by Sociallyin, we recognize the need to customize what we do to fit your brand and market because no two businesses are ever alike.
The Foundations of Good SEO Strategy
Good SEO starts with a simple audit. At a high level, we identify competitors, research their web presence and then deliver a simple gap analysis to identify content and link opportunities specifically designed to beat your competition.
Content and links are the two most important things to consider when it comes to SEO, but with each one there’s literally hundreds of variables to look at and decisions should be made that take your goals into account.
That’s why we start planning your campaign at a very high level to make sure business objectives are taken into account when it’s time to start writing blogs and reaching out for PR.
Step 1 - Create an SEO Roadmap
The first step to building your SEO strategy is to define both your goals and how you plan to achieve them. We work with you to answer the following questions:
- What are your business objectives?
- Who is your target audience?
- What keywords do you want to rank for?
- How much can you realistically invest in SEO per month?
Once we have clearly defined goals and expectations, we’ll start looking at competitors and keywords to figure out the best routes to take moving forward.
Step 2 - Competitor Research
Now that we have specific goals in mind, we can start looking for shortcuts to get there faster along the way. We do this by analyzing your competitors. This helps us understand what they’re doing, what’s working well for them, and where there might be opportunities for you to capitalize. We also look at search engine results pages (SERPs) to see what sort of content is ranking and how difficult it would be for your website to rank for a particular keyword.
Step 3 - Define Specific Tactics
Now that we know what’s working and what isn’t for your competition, we can move on to identifying the specific tasks we’ll use to outrank them. This could involve anything from link building to content marketing to social media outreach. We’ll also identify any quick wins that can help improve your ranking in the short-term while we work on more long-term tactics.
Step 4 - Implementation
This is where the rubber meets the road. We take all of the tactics we’ve defined and start working diligently towards our goals. This includes writing blog posts, optimizing website pages, building links, and anything else needed to make your site rank higher.
Step 5 - Reporting & Adjustments
Last but not least, we continuously monitor your progress and adjust our tactics as needed. This helps ensure that we’re always on the right track and making the most efficient use of your SEO budget each month. Typically during this phase of a project we’ve defined link-building as a key long-term area for focus and identified the specific links that are benefiting your competition. We work over the next weeks and months to help you acquire those same links many more.
Managing Backlink Acquisition
Having a proper link gap analysis allows us to focus on easy wins and maximize the effectiveness of your link budget. We use advanced crawlers and AI tools to identify which links benefit your competition the most and find ways to acquire the same or better for your website. At the end of the day though, tools can’t replace an experienced SEO. After years of watching charts, we have the experience it takes to make the right call on which links you need the most.
Reach Out for a Free SEO Audit Today
If custom strategy backed by years of testing and data sounds good to you, reach out and take the first step towards better traffic and revenue. We offer free SEO audits where we take about 15 minutes together to look over your site and present high-level findings to you and your team. We’ll uncover some of those easy wins we mentioned above and then you can decide on next steps. Reach out today and we’ll schedule your audit immediately.
Developing an SEO-Focused Content Strategy
Aside from links, content is one of the most important areas of focus for your SEO strategy. Building out a library of related topics is one of the most important things you can do to build site authority. Have you ever noticed how well Wikipedia pages tend to rank in Google? One important reason for this is that the site structure puts knowledge in easy reach through internal links. If there’s a Wikipedia page on John Lennon, it’s probably linking to the pages for Ringo Starr and Paul McCartney because those are relevant pages readers may want to explore next.
You can use this strategy in your site to boost SEO results. Having multiple pages that address different aspects of the same broad topic is often referred to as content clustering. We’ll help you pick the right topics to make sure your content pages all work together to bring in traffic.
Smart Keyword Research
Before we can develop that perfect content cluster though, we need to figure out which keywords matter most to your campaign. It’s easy to look at average search volume and try to draw a conclusion, but if that’s all you’re considering you may be setting your site up for failure. You have to dig deeper and understand the search intent behind keywords. Some searches are commercial in nature and others are simply someone looking to learn more about a particular topic. Both search types have a place in your content strategy and with smart internal linking, we use those informational content pieces to increase the authority and ranking of your commercial pages.
Local SEO Strategies
A final piece of the SEO strategy puzzle is local search. If we determine your brand will benefit from a local strategy, we have the tools and know-how to properly optimize for local search. From Google My Business optimization to building out suburb pages that rank organically, we’ll help more people find you through ‘near me’ and other hyper-local search terms.