Few tools are more imperative to your marketing technique than Google Analytics. Chances are, if you’re reading this, you’re familiar with this powerful tool.
Custom Google Analytics and Reporting
Simply put, Google Analytics offers users the ability to monitor the efficacy of their Facebook ads, google ads or any other traffic source. This free tool from Google provides a way to determine customer conversion ratios and ROI from digital marketing efforts.
Here at SEO by Sociallyin, Google Analytics is one of a plethora of tools we use to ensure your business consistently ranks at the top of search result pages. We want you to utilize Google Analytics to your advantage, particularly with our integrated custom reports. We’ll show you some of the basics below so you can get started yourself.
Here are the basic steps for logging into your Analytics and creating a custom report:
- Open the specific view you want to create the custom report
- Select ‘Customization’ from the top menu
- Click on ‘+ New Custom Report’
- Enter the following:
- Name of reporting tab
- Report type
- Dimensions & metrics
- (Optional) Filters can be used to restrict data to specific dimensions
- (Optional) Select from view options where the report should appear
- Don’t forget to save!
Now that we’ve given you the instructions for how to create a custom report and monitor your traffic flow, let’s take a look at how to make these metrics work to your advantage. The ‘Customization’ tab will always be your access point to custom reports.
Savvy marketers understand how to fuse all of these statistics together. Successful campaigns demonstrate an in-depth knowledge of their customers. Specifically, we help you dive deep to understand what draws in your customer.
What keywords are most effective? Do certain links generate a better response? What sort of article draws the customers to your page? Are all links on the site connected?
Let us help you devise a game plan for your custom reports. We’ll assist you in sessions to implement a strategy tailored for your business to attract your customers. Sociallyin knows the exact questions to ask to reach people and get results.
One of the primary reasons we’re emphasizing custom reports as a marketing tool is because it allows you to monitor tangible results and trends. It is crucial to us that you are very much a part of the process. Yes, we make lots of magic behind the scenes, but we want you to have an understanding of marketing via Google Analytics and be an active participant.
We want you to have the resources at your fingertips to discover the best practices for engaging with customers in your particular market. Metrics, keywords, and data form the foundation of a successful strategy. Using such information drives traffic. Traffic brings customers.
Having worked with hundreds of businesses, we pride ourselves on our knowledge and implementation of Google Analytics. Better yet, we think it’s crucial that you- and your marketing team use it to get the most bang for your buck.
If you’re ready to send your business to the stratosphere, let’s talk. We’d love to talk with you about your vision and how we can help you get there. Contact us today and let’s move mountains together.
We’re Here to Help
It’s easy to know that your site isn’t generating the traffic that you want. Figuring out why your goals aren’t being hit is another matter, and then actually addressing the root cause is yet another.
If the search engines aren’t sending enough people your way, then sign up with us. Our free website audit will help you see what you’re doing right but also what can go better.
The online world has a shocking amount of content that users are flooded with. Our free website audit can find out why yours isn’t getting the attention you need.
Growing Traffic With Sociallyin
If you’re not using custom reports in Google Analytics, you’re missing out on a huge opportunity to improve your website traffic. Custom reports allow you to see detailed information about how users are finding and interacting with your site. By understanding this data, you can make changes to your website that will attract more visitors and convert more leads.
Here at Sociallyin, we are experts at creating custom reports that help our clients increase their website traffic. We know how to use Google Analytics to its full potential, and we can help you do the same. Contact us today to learn more about how we can help you get the most out of your website.
What do the most popular custom Google Analytics reports do?
The most popular custom Google Analytics reports help you track your website traffic, understand how users are finding and interacting with your site, and see which keywords are driving the most traffic. By understanding this data, you can make changes to your website that will attract more visitors and convert more leads.
How to Create Custom Reports Via Data Studio
Did you know that it’s possible to use another free tool from Google to integrate even more of your data into a single custom report? Google Data Studio can take you beyond the custom reporting provided by Google Analytics, by integrating data from multiple additional sources into your reports. You can pull in valuable insights from your social media channels and PPC campaigns to truly understand how all your different marketing channels work together. So, why not take your reports to the next level?
Creating custom reports in Google Data Studio is a breeze! First, log in to your Data Studio account and click on the “Create New Report” button. Then, select the data source you want to use for your report. Data Studio offers a wide variety of data sources, so you’re sure to find one that fits your needs. Once you’ve selected a data source, you’ll be able to choose from a variety of pre-built templates or create a custom template of your own. To add data to your report, simply drag and drop fields from the “Data” pane onto the canvas. You can also add charts, graphs, and other visualizations to make your report more informative and engaging. When you’re finished, simply click on the “Share” button to share your report with others. With Data Studio, creating custom reports is easy and fun!
Adding Search Console Data to Your Google Analytics Reports
Linking your Analytics property to your Search Console property enables data to flow between the products. This gives your analytics reporting a better picture of how your website is performing specific to organic search. Search Console data includes the following:
- Total Clicks
- Click-through Rate
- Specific Search Queries
- Average Website Positioning
Simply follow the steps to link your Search Console account up and your next set of Google Analytics reports will have more data on how your content performs in the organic search engine results pages.
Get Your Custom Report
Reach out to Sociallyin today and ask about our full service SEO offering where we provide the detailed Google Analytics reports to help you quantify the return on investment from your campaign. We’ll help you understand your organic performance and make the right decisions backed by data and years of experience interpreting keyword metrics.