You know how to put gas in your car, but do you know how to do an oil change or a tune-up? Me either! We’re here to offer our abilities to maximize the technical SEO of your site. Let us do what we’re good at so you can stay focused on the business you are good at too.
Technical SEO? What’s That?
Technical SEO can get pretty complicated, but the general idea is that it’s a process of website optimizing so that search engines can:
Your website…These are the actions Google and other search engines must take in order to know what websites are out there and how to go about indexing them. Index high in the Google rankings, and you’ll pull in valuable traffic.
What are technical SEO services?
Technical SEO is all about improving the technical aspects of a website in order to increase the ranking of its pages in search engines. Making a website faster, easier to crawl, and more understandable for search engines are the pillars of technical optimization. Technical SEO is part of on-page SEO, which focuses on improving elements on your website to get higher rankings. It’s the opposite of off-page SEO, which is about generating exposure for a website through other channels.
What does a technical SEO company do?
A technical SEO agency is responsible for auditing a website’s infrastructure (URL structure, loading speed, site navigation, etc.) to find and fix any performance issues so that Google and other search engines can easily index the site.
How is a technical SEO audit performed?
A technical SEO audit scans your website and provides data about all the pages it’s able to crawl, including how many have issues, the number of redirects, the number of blocked pages, overall site performance, crawlability, and more. The report it generates will help you find a large number of technical SEO issues.
Why Hire Sociallyin for technical SEO services?
An agency that specializes in search optimization is going to know better than you. One reason why to hire an SEO company is that they’ll be able to exploit the best tools, resources, and strategies to keep up with the changing landscape of SEO. By outsourcing your efforts to an agency, you’ll be able to focus on other areas of your company.
SEO agencies can monitor Google news channels and SEO news forums to keep up with algorithm updates and their effect on search results. Many agencies are able to watch their client’s site health to see if they’ve been hit by an algorithm update, and to give advice on how they can repair their site when needed.
The advantages of hiring an SEO agency means that they’re able to expertly optimize on-page elements including page meta-titles, meta-descriptions, internal site links, and keyword density with strategies that are proven to work over time. When done properly these results can help boost organic performance slowly but surely – and they often involve keyword research and content editing that can be time intensive and resource-consuming for most business owners.
Instead of trying to optimize SEO on their own (and possibly making things worse) many choose to outsource the work. This is why SEO is important for business. But when done right, an agency will be able to use your performance data to fine tune and adjust your campaign.
Just because you put up a website online doesn’t necessarily mean that Google will find it. It can happen on its own in time, if there is enough attention paid to your domain. Then again, why wait? You want Google giving your website attention instead of waiting around for Google’s attention. We can make sure your website is submitted directly to Google so they crawl it rapidly and index your content at the top of valuable search results.
Whether it’s because your website is submitted via Search Console or someone else’s links send Google’s crawlers your way, they’ll come and look over your site. When that happens, your new website is being judged by big G…Think of it like a first date or a job interview where you want to make a great first impression. Having a fully built-out sitemap is crucial in this stage because it helps Google find your entire site instead of just parts of it.
The next thing that Google does when seeing your content for the first time is figuring out what it’s all about. This part of the process is figuring out what keywords and search phrases users would put in wanting to see your content showing up as a result. Simply put, if your website is about your dentist office, then Google needs to know to only show it to people worried about their teeth in your local area. A big part of technical SEO is making sure your individual content pages have clarity about their subject matter. We can help.
Once Google has had a good look over your website, the search engine giant will put your domain in its index of available results. While content and backlinks can do a lot to determine your position in the index rankings, you have to be there in the first place. You have to get indexed properly and that’s something only an expert SEO can manage for you.
Reach Out for a Free SEO Audit Today
If custom strategy backed by years of testing and data sounds good to you, reach out and take the first step towards better traffic and revenue. We offer free SEO audits where we take about 15 minutes together to look over your site and present high-level findings to you and your team. We’ll uncover some of those easy wins we mentioned above and then you can decide on next steps. Reach out today and we’ll schedule your audit immediately.
If your website is a vehicle that passengers might spend time in while on the information superhighway, then Google wants to know your vehicle is well-oiled and tuned up before they tell their users to get in and take a ride.
Technical SEO Aspects That Influence Rankings
While technical SEO might be mainly about getting found and indexed, there are specific pieces of data and aspects of user experience on the technical side of things that can impact your website rankings and traffic. Here are 8 of them:
- Mobile Versions: Having mobile-versions of websites is something that Google looks upon very favorably. In most cases, mobile content will index first.
- Broken Links: A website with broken links just looks sloppy to Google, and they won’t feature such domains prominently to users they want to impress.
- Missing Images: Images that are slow to load or just don’t load leave visual holes in pages that Google users won’t be impressed by.
- Typos: Google knows how to spellcheck and even determine accurate grammar to some degree. All with AI!
- HTTPS: This is a gold standard for website security. Google trusts websites that have it more than ones that don’t. So do many consumers.
- Safe Browsing: Malware and malicious content are obviously frowned upon. If you need help, we can clean it up.
- Page Loading Times: Websites that load faster get rewarded with more traffic. It’s that simple.
- Getting Ready for Another Crawl: One bad crawl that doesn’t index or rank your site well isn’t the end of the world. Once discovered, you’ll get crawled regularly, so performance improvements can mean a better future for your website.
Let Us Diagnose your SEO
Even if you know how to do a lot of things under the hood of your car, you probably have a mechanic you trust to do those things for you. They can usually do it faster and better than you can because practice makes perfect.
For the things you don’t know how to do with your car, you always turn to trained professionals. You can do the same with your website when you sign up for our free website audit.
Our audit will measure how well your website is doing in regards to indexing and crawling with Google. We can also recommend and offer fixes and improvements that get your website moving faster up the ranks. Higher profits await those willing to get help.