Content Optimization

Is your website content not doing what you want it to? Our content optimization services can get results out of your current content without replacing it all. We can also make sure your future content is optimized for drawing in the level of traffic you want.

Content Optimization for Better User Experience

 

The quality of your website pages ultimately decides how much Google or anyone loves your website. Regardless of your own business model, you need to understand how search engines work.

Their customers are people looking for information. The success of search engines, then, is dependent upon delivering information and material.

Google has long since mastered the accuracy game of relevance. Many other search engines deliver relevant material, too, but what separates Google from others is how useful the content is.

Content optimization isn’t just about drawing in random traffic. Links and technical SEO alone can do that, but you want the right people to come to your website. More than that, you want them to stick around and become customers. That’s why engaging content is critical to the success of your brand online.

What Is Content?

It’s not something you create once, publish, and then forget about. Some pieces of content might have long-term value, but you still can’t leave them as static pages for a long time. This isn’t build it and they will come.

Your website material has to be a two-way street. People will come driving up your way to see what’s on your street, but you also need them to actually click through. Whether you’re looking for email subscribers or to do actual e-commerce, you have specific actions you need website visitors to take to support your business.

Any good street needs an occasional cleaning and fresh coat of paint to update the overall appearance. We can set up your street of content so that prospects follow specific pathways when they’re thinking about your products and services.

In short, this is the route prospects take into becoming actual conversions.

Three Steps to Victory

Optimizing the content of your website to make your dreams a reality usually involves three different steps along the way:

Ranking High

Ranking High: Catering to your target audience and aligning your material for their search queries can be enough to rank your website really high. If you’re not currently ranking where you want, then you know something is amiss, but we can find out what it takes to move you onto the first page, above the fold, and into the top links.

Surpassing Your Competition

Surpassing Your Competition: Keywords and relevance only get you so far. Google and other search engines know how to tell whose website is better for users than others, and those are the pages that get rewarded with traffic. Make Google look good, and they’ll make the world see you.

Be the Industry Authority

Be the Industry Authority: Surpassing your competitors can make your website elite, but truly authoritative content can make your domain the most reputable name in your sector. Become the standard your competition aspires to be.

What You Need to Do

In creating content, you need to do two things:

  1. Identify your target audience
  2. Figure out the keywords they use when looking for sites like yours

What We Can Do for You

Our data-driven approach is simple. We see how good the content is of your competition, and then we make yours better. It’s the only way to win when useful material is the deciding factor.

We do a deep content analysis of your website through our audit process. This will tell us:

  1. What is actually working well
  2. What has untapped potential
  3. What just isn’t working

Knowing all this, we can enhance your website’s content so it better aligns with the objectives of your business.

We’re Here to Help

It’s easy to know that your site isn’t generating the traffic that you want. Figuring out why your goals aren’t being hit is another matter, and then actually addressing the root cause is yet another.

If the search engines aren’t sending enough people your way, then sign up with us. Our free website audit will help you see what you’re doing right but also what can go better.

The online world has a shocking amount of content that users are flooded with. Our free website audit can find out why yours isn’t getting the attention you need.

Free Website Audit