Conversion Rate Optimization Services by Sociallyin

​How Do You Optimize for Conversions?

Conversion rate optimization can happen through many different strategies. However, there is a handful that we know are easier to start than others.

1. A/B Testing: Split your existing traffic into two different categories. Group A would get a website version different than the people in Group B. The idea is to change only a single variation, be it a font size, design, buttons, colors, or headlines. A/B testing sometimes involves 24 different website versions before it’s all said and done, but in going through all this, you can see what specific variations deliver you more or less traffic. Add up the winners for your best online version to sprout more business.
2. Speak Colloquially: We understand the temptation of wanting to sound smart and sophisticated. Everyone wants to impress people. That can also be off-putting. You need to speak to prospects in everyday language. Just look at our writing here. We try and use short sentences with a common vocabulary. We could bury you in acronyms and technical jargon, but instead, we explain the few terms we use. We assume you already know SEO and PPC, but we usually explain every other term at least once. Don’t treat people like they’re stupid, but also don’t be so high and mighty with your vocabulary that you make their brains hurt.
3. Customer Value Proposition: This is also known as CVP. In short, it describes what added value your business offers customers they can’t get anywhere else. Prospects might show up wondering what they’ll get if they buy from you, but what you want to them know is why they should buy from you and not a competitor. Craft your customer value proposition just right, and you’ll move things right to the bottom of a consumer conversation funnel. They should know why they should buy from you with clarity the very second your web page loads. Do you know what Walmart’s CVP is? If you said “everyday low prices”, then you are right. Short, simple, effective.
4. Eliminate All Concerns in Advance: When you buy clothes in a brick-and-mortar store, you try them on to make sure they fit first, right? That’s hard to do online, which is why many garment retailers have free returns and shipping for anything that doesn’t fit just right. The more expensive something is, the more important this is. Identify the specific concerns prospects might have with your products and services and then address them any way you can. Put up live chat boxes, have a toll-free customer service number, create an email account, talk to customers on social media, put up a list of Frequently Asked Questions, and use prior customer reviews and testimonials to assure customers their money isn’t going to be wasted with you.
5. Instill a Sense of Urgency: Does your website ever list how many of a particular item is left in stock? Amazon sellers often do this, and they do it to great effect. It’s easy to get lost in hundreds if not thousands of options when shopping for things online. Analysis paralysis is inevitable sometimes. Prospects need a reason to actually buy something. You can create a sense of urgency in two ways. First, you can limit how long something might be available or at a particular price. Second, you can limit the actual supply. Just make sure that you’re authentic about it. People who travel are wary of hotels that always have “only two rooms available” all the time. Earn trust, but never abuse it.

Surprised how most of those techniques weren’t actually all that technical? A conversion rate is definitely a specific technical metric you want to improve, but the real secret is remembering that it’s humans you are targeting to turn into more business from your current traffic.