Did you know that embedding videos on other websites can be a factor for ranking videos on YouTube? That’s right – it works! Based on our testing we’ve determined that if your video is embedded on other websites, it will be easier for people to find and watch, which results in a higher ranking on YouTube. So if you’re looking to rank your videos higher on YouTube, then you should definitely consider embedding them on your website and any other related web content you can possibly add them to.

What are YouTube Video Embeds and How Do They Work

Video embeds are simply short snippets of code that allow you to embed videos from other websites into your own. This is a great way to share videos with your audience, as it makes them easier to find and watch. It can also help to boost your YouTube SEO, as it shows that visitors are engaging with your content.

Video SEO graphic on YouTube ranking factors

The way embedding works is fairly simple. You just need to copy the code for the video you want to embed and add it on your website. This will create a small player that will allow viewers to watch the video right on your page. You can also customize the look and feel of the player, so it matches the style of your website.

Embedding videos isn’t just a great way to increase traffic to your YouTube channel but is also effective in improving user engagement on your website. Just make sure that you only use high-quality videos that are interesting and engaging, so that site visitors will actually want to watch them. Including a call to action at the end of your YouTube video is also a good idea, so that viewers are guided what they can do next (such as subscribing to your channel).

Why Are Embeds a Ranking Factor for YouTube SEO

There are a few reasons why embedding YouTube videos on websites¬†can be a ranking factor. Let’s discuss them below:

Embedded YouTube videos boost user engagement.

1. It shows that people are engaging with your content. If people are embedding your videos on their own websites and web content, it means that they’re finding them useful and interesting. This is a good sign for YouTube, as it means that your videos are relevant and worth watching.Good video SEO may increase overall traffic.
2. Embedding videos can help to increase traffic to your YouTube channel. If your videos are easy to find and watch, more people will be likely to watch them. This increased traffic can lead to a higher ranking on YouTube.It's important to always include a call to action in your video.
3. Including a call to action at the end of your video is a good way to keep viewers engaged and encourage them to take further action like subscribing and watching other videos in your channel. Although, there are many other ranking factors to rank on YouTube, we have proven that embedding a video plays a great role in increasing that video’s ranking in YouTube’s algorithm.

Here’s a recent example of a single-variable test we did on a site operating in the legal niche. The site has an authority score of around 55 and gets about 250,000 monthly visitors. We identified 20 existing posts and their primary keywords to test if adding video embeds from their YouTube channel would have a positive or negative impact on keyword rankings. As you can see below, we measured some big moves for those 20 blog posts about 45 days into our experiment on embedded YouTube video additions:

A keyword tracking chart showing a rank gain after embedding YouTube videos.

Overall, 10 of our keywords went up, 3 remained stable and 7 of the pages that were already not performing well fluctuated downward. So, there’s a solid correlation with video embeds and keyword rankings for sure. Plus we picked up two new Featured Snippets!!!

Featured snippet ranking before and after numbers.

And a coveted Site Link SERP feature, plus a ton of new page 1 rankings to top it all off:

A chart of tracked keywords.

One important thing to note is that we didn’t just blindly start adding videos to blog posts without a strategy! Our team took those 20 primary search terms, checked top ranking competitor source code, and then figured out which pages would need videos and approximately how many per post would be ideal. That extra effort goes a long way towards ensuring consistent outcomes like the ones we delivered to this client in under 45 days.

 


Embedding Videos on Other Websites to Improve Youtube SEO

If you want to embed a YouTube video on your website, you first need to find the code for the video. This code can be found on the YouTube page for the video by clicking the share button. Just look for the section that says “Embed.” Once you have the code, you can paste it into your website so the video can be played right there and then. You may also customize the look and feel of the player, so it matches the appearance of your website.

Looking at several videos on a website.

If you want to add a video to an existing post on your website, you can simply paste the code into the text editor for that post. It’s important to note that you should not copy and paste the entire code, as this will include all of the advertising for YouTube. You only need to copy the code for the video itself.

You can also add videos to your website through a plugin. There are a number of plugins that allow you to embed videos from other websites, including YouTube. Just do a search for “embed video plugin” and select one that seems like it would work best for you. Adding videos to your website is a great way to engage your audience and boost your traffic. Just make sure to choose high-quality videos that are interesting and relevant to your audience. And don’t forget to include a call to action so people know what to do next!

Tips for Creating High-Quality, Engaging YouTube Videos For Your Website

If you want to create high-quality, engaging YouTube videos for your website, here are a few tips to help you get started:

1. Choose a good topic or content.

Make sure the topic of your video is relevant to your audience and that they will find it interesting.

2. Make a great first impression.

The first few seconds of your video are crucial, so make sure to capture your audience’s attention right away.

3. Make your content interesting.

Keep your viewers engaged by making sure your video is interesting and informative.

4. Use high-quality footage.

Use good quality footage that looks professional and will keep people interested in watching.

5. Add a call to action.

At the end of your video, tell your viewers what you want them to do next, like subscribe to your channel, visit your website, or contact you for any questions or concerns.

How to Track the Rankings of Your Embedded Videos

When you embed a video on your website, you should track its success to make sure it is achieving its goals. But how tracking those rankings? There are a number of ways to do this, including using Google Analytics and YouTube’s own tools.

Google Analytics

An example of traffic analytics related to video SEO.

Google Analytics is a free tool that allows you to track the traffic on your website. You can use it to see how many people are watching your videos, where they are coming from, and how long they are watching them for. This information can help you determine whether your videos are being successful or not.

YouTube Tracking Tools

YouTube also has its own tools that allow you to track the success of your embedded videos. You can use the “Insight” tool to see how many views your videos are getting, where they are coming from, and how long people are watching them for. This information can help you determine which videos are performing well and which ones need improvement. By tracking the success of your embedded videos, you can make sure that they are helping you achieve your goals.

Additional Ways to Rank Your YouTube Videos

There are a number of additional ways you can promote your YouTube videos to ensure they are seen by as many people as possible.

Social media marketing

1. Use social media marketing. Share your videos on social media platforms such as Facebook, Twitter, and Instagram. This will help to increase their reach and get more people watching them.

Email marketing

2. Use email marketing. If you have a mailing list, send out an email blast about your latest video. This is a great way to get more eyes on your content.

Paid ads

3. Run paid advertising or PPC campaigns. You can use paid advertising platforms such as Google AdWords or Facebook Ads to promote your videos. This will help to increase their visibility and get more people watching them.

Collaboration with other YouTube creators.

4. Collaborate with other YouTubers. Find and contact other YouTubers in your niche and collaborate with them on videos. This will help to exposure your videos to a whole new audience

Final thoughts

Adding videos to your website is a great way to engage your audience and boost your traffic which will ultimately benefit your business. Just make sure to choose high-quality videos that are interesting and relevant to your audience. And don’t forget to include a call to action so people know what to do next! If you need help ranking your YouTube videos, feel free to reach out to our agency for video ranking strategies that work. We’ll be more than happy to guide you and ensure you get the most benefits from your embedded video content. Best of luck!